I interview your sales and marketing teams to understand your brand, target audience, sales process, funnel, previous campaigns and the strategies that are already working. I also speak with your subject matter experts,  the people closest to the work. Uncovering the problems they solve, the value they create and the knowledge your audience would find valuable. Finally, I examine your competitors to find gaps in their communication. Deep dive in  their campaigns, social media, product offerings, expertise, strengths and weaknesses.

I look for insights hidden in the research findings. Once there is an understanding of your edge and a clear goal of how we want to position ourselves, I can  come up with a strategy that will bridge this gap.   Practical application of this will be  a creative concept that describes  the campaign’s story, messages, characters, formats, visual world and audience hooks.  Next step is a campaign plan, where everything is divided into clear deliverables and touchpoints.

First, script and storyboard is created for each piece of content so that key decisions can be approved before full production begins.Depending on the campaign, production may include design, illustration, filming, editing, animation, sound design and voice over recording.The final deliverables, supporting assets and instructions are organized into a campaign delivery package.

I can manage the campaign launch personally or work alongside your internal communications team, integrating it into your existing content calendar.I will  monitor audience response, support community engagement and track the performance of individual posts. Top performing content is flagged for optional paid amplification.At the end of the campaign, you receive a performance report covering results, audience insights, key conclusions and recommendations for future campaigns.