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Build authority from hidden expertise

B2B thought leadership campaigns

Book a Free Workshop

Is your LinkedIn creating opportunities?

I work with B2B brands with long sales cycles, complex or expertise-driven offers that are hard to explain, or no dedicated content specialist on the team.

01

Competitors are saying the same thing → We find the gaps competitors leave open

We conduct market research, internal interviews and competitor analysis to come up with a content strategy that will distinguish you from competitors.

02

Marketing, experts and leaders are busy → We do all of the heavy lifting for you

We use a structured interview format and extensively prepare beforehand to minimize the time required from your experts. No homework, no writing assignments. 

03

Content feels generic and boring → Enterprise level visual storytelling

I apply 10+ years of advertising and storytelling experience to lead the production of polished campaigns at enterprise standards.

04

It’s unclear what is actually working → Every campaign has a clear business goal

The goal isn't to publish more posts or get likes. We are not a content factory. We find your edge and turn it into content your potential clients notice and remember.

Content strategy with repeatable results

We reach your target audience with relevant, authentic, and memorable stories crafted from the expertise your company already has. 

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National Audi keynote event decks and campaign
Audi

We start with research, not ideas for posts

With internal interviews, market research and competitor analysis we identify opportunities and a point of view your company can own. 

Building on what already drives sales

We learn what is working for your sales and marketing today, then build the content strategy around it.

Workshop

Free

Bring a problem, idea, campaign or quote and we’ll talk it through. I’m happy to share what I’ve learned and give you an experienced outside perspective.

 

  • An experienced outside perspective

  • Practical advice on a real challenge

  • Relevant lessons from past projects

  • A useful industry contact for the future

Find a Time

Content Strategy

5890 EUR + VAT (Free for new clients)

I conduct research, gather insights and build a strategy. This is a complete social content system. You leave with:

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  • Clarity on what you should communicate

  • Alignment between social, marketing and sales

  • A repeatable method of extracting expertise

  • Campaign ideas ready for development

  • Blueprint for your team and external partners

Start a Project

30-Day Campaign

9890 EUR + VAT

Following the content strategy, we build a 30-day, video first campaign created around expert stories and perspectives. Production costs are included in the quote.

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  • Potential clients see proof of your expertise.

  • Existing prospects gain more reasons to trust you.

  • Potential hires see meaningful, expert-level work.

  • Sales teams get credible content to share.

Start a Project

A senior content lead, without the full-time hire

You get the experience I’ve built by working with Fortune 500 companies. Applied directly to your business, from strategy through delivery.

Start Now

I’m Tom Papirtis, with 10+ years of experience in B2B advertising, branding and video. I’ve worked both agency-side and client-side, specializing in strategic campaigns that support fundraising, rebrands, and product launches.

Papirtis.com

Founder,

Content Director

Bld.ai

Senior Creative &
Video Consultant

Tieto

Motion & Video Specialist,
Global Brand Team

Accenture

Senior Visual Designer,
Global Brand Team

Singapore, 2025 - Present

USA, 2022 - 2026

Nordics, 2021 - 2025

Nordics, 2019 - 2020

Content should drive your business

New leads, stronger client relationships, easier hiring, faster sales cycles, recognition in your industry, and a reputation you can shape.

Let’s Find Your Edge

I start only one new project each month, so it’s worth talking early.

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