Explainer Video for a Carbon Capture App

An international IT company, specializing in software solutions for various clients, reached out for assistance. They needed help promoting a new app developed for a startup. I collaborated with their internal designer and script wrigter and together we crafted an explainer video for their homepage and social media platforms.

Diagnosed Objective

Convert doubtful potential clients by eliminating onboarding roadblocks.

Solution

Create a simplified explainer video that also serves as marketing material. It was crucial to ensure the video effectively communicates their brand for long-term success.

Project Budget: 6734€

Design Process

The brand had no guidelines for illustrations, challenging us to explore a new visual direction that wouldn't breach the existing visual identity. We opted for a tabletop-themed design, suited for visualizing large-scale environmental effects and trends. We heavily leveraged the color green to emphasize the eco-friendly impact of the app. The illustrations were made by their internal designer.

Animation Process

We brought the tabletop aesthetic to life by creatively manipulating scale, creating a sense of items being simultaneously small and large. We ensured that the animated elements felt like pieces on a game board, inviting viewers to imagine interacting with them.

The client loved the visually dense storytelling approach we implemented in this explainer video, which strengthened the brand as a whole. The video was delivered on time and exceeded the client's initial expectations. It was a win-win for everyone.

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