Video Campaign for a IT Company

Video Campaign
for a IT Company

A local advertising company approached us to design and animate a screencast video campaign spotlighting an online ad management firm. They had very limited resources for this digital campaign. We created a series of three videos.

Diagnosed Objective

Raise awareness of the platform and convert potential clients by communicating its ease of use, all within a minimal budget.

Solution

Create a strong marketing video that also serves as an explainer. Ensure the video alleviates concerns about learning a new platform and integrates seamlessly into the client's existing sales funnel. Leverage stock video to minimize expenses.

Project Budget: 3856€

Design Process

The visual approach was creatively challenging due to the client's strictly defined and limiting visual identity. Our design consisted of stylized, simplified versions of the tool to focus the user's attention. We incorporated textures to add depth to the layout and used line art inspired by retro computer graphics. Given the limited range of tints in the color palette, it was crucial to maintain strong contrast levels.

Animation Process

Since the design was quite simple, we focused on making the animations dynamic and engaging. A lot of attention was given to maintaining a smooth, uninterrupted flow of movement. It was also crucial to ensure the animations were true to the on-screen mouse cursor movements, grounding everything in reality.

All three videos were produced with great synergy and in a timely manner. Both the commissioning ad agency and the client were pleased with the results!

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