Teaser for AI Fashion Service

Teaser Video for AI Fashion Service

An international IT company, specializing in software solutions for various clients, reached out for assistance. They needed help promoting a new AI service developed for a huge fashion brand. I collaborated with their internal creatives and AI experts and together we crafted a teaser video for their product pitch presentation.

Diagnosed Objective

Initial pitch strugles to hold attention and falls short in getting investors excited about the product.

Solution

Bring the product’s cultural world to life. Craft a bold, eye-catching teaser that gets investors hyped about the concept, the product, and the road ahead.

Project Budget: 6734€

Design Process

We began with a moodboard to define the visual tone, then sourced high-quality footage aligned with that direction. Our focus was on capturing the culture of the moment and weaving AI into it in a way that felt natural. We deliberately avoided tech-centric visuals, this story was about people and culture, not machines.

Animation Process

We drew inspiration from a Japanese videographer who was trending at the time, aiming to showcase AI in a natural yet unmistakable way. The solution: a fast-paced outfit-switching scene. We commissioned a trending AI designer to generate hundreds of unique looks, which were then integrated into the footage. The result is a vibrant, creative alternative to the typical abstract blue 3D renders often used to visualize AI.

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Video Campaign for an IT Company