Explainer Video Series for an IT Company

An international IT company reached out to me for assistance. They have a very unique way of working and needed my help to communicate this. I teamed up with their internal designer and video artist and we created two separate explainer videos, each targeting a different audience.

Diagnosed Objective

Leverage their unique way of working as a selling point to attract new investments and talent.

Solution

Create two distinct landing pages, each containing a unique video that explains the specific benefits of the system. Each page is optimized for a different target audience, ensuring that the communicated benefits are relevant.

Project Budget: 11,142€

Design Process

We aimed for the visual language to simplify complex concepts. While the design was created by the company's internal designer, we maintained close contact to ensure that the layouts remained true to our storyboards. We explored several design concepts before settling on the final look and feel. This project was also the first major deliverable utilizing the brand's new visual identity, covering a lot of new territory.

Animation Process

Our close involvement in the production process from the outset, with a focus on animation, meant that the final stage encountered minimal obstacles. However, animating the extensive amount of frames was time-consuming. A significant enhancement to the project's overall quality came from custom music tracks, tailored for both videos and created by a freelance music producer in the USA.

In collaboration with the company's internal team, we shared our expertise and together created a video series that is both coherent and effective. It serves as a powerful marketing tool that both sells and explains.

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