TV Commercials for a Grocery Store Chain

I worked on this project as part of the EnterCreative team – an Ad agency I worked for full time. My role in this project was to animate designs. While working here i worked on numerous TV commercials for one of their biggest clients – a local grocery store chain.

Diagnosed Objective

The client has distinct goals for various platforms. For their TV campaigns, there was a huge emphasis on awareness and branding as the primary criteria.

Solution

Ensuring that the commercials are memorable and entertaining. We looked for unique visual storytelling methods that would stand out, ensuring the brand values are communicated loud and clear.

Average Budget for a TV Commercial: 7000€

Design Process

Most of the projects were designed by the agency's in-house designer or freelance illustrators. As we all specialize in video content, collaboration was seamless. The result was an animation-oriented design that was user-friendly. The challenging aspect was combining hand-drawn graphics with minimalistic design layouts in a coherent and engaging way.

Animation Process

Animating for this client required adapting to a specific style and methods. It took some time to get accustomed and to create the necessary templates. Much focus was placed on simulating the hand-drawn look and feel. Many of their TV commercials utilize these to stylize the videos, and I have produced animations for at least 20 of them.

Over the years, the process has been streamlined, making working with this client effortless. The animations now look better than ever, and adjustments are rarely needed – everyone is satisfied!